About

Tell me if this sounds familiar:


You know what you do, and you know you do it well. But when that blank text box is staring you down, suddenly nothing sounds right. Every sentence sounds too revealing, or too stodgy, or too bubbly…
Or maybe you’ve beat through the wall and made it to the other side with something on the page. But frankly, you’re not sure it’s any good.
You’re tired of tweaking words over and over again. You just want to finish the dang copy already.

Hey, you go-getter.
I’m MKeshav

I’m a copywriting coach for business owners and marketers who want to write their own copy but aren’t sure what to actually put on the page.

I’m here to walk you through exactly how to create effective website copy, emails, social media posts, and more—so you can show up with your own authentic words, without having to hire someone else to do the writing for you.

It's hard to grow a business when you're not sure what to say

Some years back, I was a baby freelancer, setting up my business for the first time. I had a savings account with a bit of buffer, a blog content client lined up, and no idea what I was doing.
But I figured my next order of business was to get a website up. I needed somewhere to send prospects to, after all.
I'd never written real web copy before, but who cared? I was persistent! I spent hours combing through the sites of my business idols. If I just tried to make mine look kind of like theirs, it would turn out great, right?
But even after my best efforts, it sounded… flat. Fake. Hyped up in all the wrong places. I thought I was a decent writer! So why did it sound so off?

I lived with that website for a long time, but I hated sending clients to it

It turns out writing blog posts is really different from writing an effective website. My site was live, but I avoided telling people about it.
Whenever I talked about my business, my voice got small. I flubbed up networking events by "jokingly" telling people not to go to my URL. It didn’t take long for me to stop going to networking events altogether.
Without a good website, I knew my dream clients wouldn’t give me the time of day. But I didn’t want to hire a copywriter—it was expensive, and what if they didn’t “get” my voice? (I mean, I hardly knew what my voice was!)
I grew that business to cover my basic living expenses. A success, sure, but it was short-lived. I couldn’t figure out how to grow beyond that plateau. So 8 months in, I threw in the towel and went back to a “real” job.

It wasn’t until I studied copywriting that I could see where I’d gone wrong

A website isn’t just a place to talk about your business—it’s your most important salesperson.
And your emails aren’t just for telling readers about new offerings or new blog posts—it’s your best tool for turning internet strangers into devoted fans.
Now that I was in a steady job again, I had the time to look back and see what had gone wrong. I realized that I didn't really know how to niche or position my business. I didn't know how to communicate my value to potential clients. Without those key skills, it was no wonder my business was dead in the water!
So I studied the copywriting techniques. I read the branding books. I learned the formulas and took the trainings.
And more importantly, I put them into practice. I was now the marketing manager for an Inc 500 Fastest-Growing Company, and I had lots of opportunity to implement them and see first-hand how they worked on actual customers.
Eventually, I re-launched my freelancing career—this time, as a copywriter.
From the outset, thing were different. I knew what I was doing. I wrote copy for clients of all kinds, from solopreneurs to big agencies. I translated my clients' complicated businesses into simple, human messages. I helped others reposition themselves to go after multi-million dollar clients.
The bottom line? I learned how to turn jumbled ideas into a powerful copy. And that's what I continue to do today.

But now, you’re in the driver’s seat

When I was writing for clients, even simpler projects could take weeks or even months.
The results were worth it, of course. That's just how big projects go! But I realized that for my favourite clients—online solopreneurs—this was usually way more than they needed.
If you’re building a business online, you have to learn quickly how to market yourself. It’s vital for you to be able to create sales pages that convert readers into buyers and to write emails that actually get opened. And hiring someone else to do it all for you gets pricey fast (that is, if they're worth their salt).
That’s why I focus on coaching. Rather than having to hire someone else to handle the words, you can get in-depth copywriting advice on your own writing. This allows you to produce copywriter-approved marketing assets quickly, so you can get your website up, launch that sales page, or finally start your blog.

So let’s kill that blank page syndrome once and for all

If you’re tired of stressing about your copy, don’t get clammy—get feedback. I’ll show you exactly what word changes to make so you can show up authentically, finish your copy in record time, and have the confidence to go after your dream clients.